The Victorian Public Health and Wellbeing Plan 2011–2015 has been prepared, as required by section 49 of the Public Health and Wellbeing Act 2008.
The plan aims to improve the health and wellbeing of all Victorians by engaging communities in prevention, and by strengthening systems for health protection, health promotion and preventive healthcare across all sectors and all levels of government.
The plan can be downloaded from the Department of Health website
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Social marketing in a multicultural society
2nd May 2012
- Carlton -
Melbourne
Social marketing applies marketing concepts and techniques to change people’s behaviour and improve health outcomes. A multilingual and multicultural society requires a carefully targeted marketing strategy. This workshop helps you place a multicultural lens over your next social marketing campaign. You will learn how to prioritise target audiences and select the most effective messages and channels for each audience.
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